Event Operations Platform

From first enquiry to final invoice.

HIRDRA brings quotes, contracts, planning, crew, equipment and travel together in one project – built for companies and artists who sell people, entertainment and technical production to events.

HIRDRA by Pelar Group · Now going live with the first production companies

Built for
  • Weddings & parties
  • Corporate events
  • DJs & live artists
  • Sound, light & AV
  • Rentals
  • Clubs & festivals
Why HIRDRA

An event is a hundred small decisions. They shouldn’t live in ten different places.

The enquiry in the inbox, the quote in a document, the crew in a group chat, the equipment in a spreadsheet and the finances after the fact. Every hand-over is a place where something slips through the cracks.

With HIRDRA

Everything is a project. An enquiry, a tentative booking and a completed event are the same project in different states. Nothing is copied between systems.

Price and cost are kept apart. The customer buys a solution. How you deliver it internally doesn’t change the price – but it shows in the costing.

Automation that removes work. When crew accept, the task is ticked off. Nobody should have to click what the system already knows.

Your brand, not ours. Quotes, contracts and customer emails carry your brand – not ours.

How it works

One project all the way – from the first email to the last receipt.

  1. 01

    Enquiry

    From a web form, email or phone – it lands as a project straight away.

  2. 02

    Quote

    Built from your services and templates, with options, discounts and a payment plan.

  3. 03

    Contract

    An accepted quote becomes the contract. Later changes become amendments – nothing is overwritten.

  4. 04

    Planning

    Times, crew, equipment and travel on one timeline. Conflicts show up in time.

  5. 05

    Delivery

    Crew have jobs, times and gear on their phone. The pack list matches what was sold.

  6. 06

    Follow-up

    Actual cost against the costing, and reports that show what really pays.

Product

Everything an event company needs. Nothing a warehouse needs.

HIRDRA understands weddings, run sheets, crew requests and equipment packages – instead of asking you to build them yourself with custom fields.

  • Enquiries & customers

    Web forms land as enquiries in HIRDRA. A customer register with duplicate checks and a log of every customer conversation.

  • Quotes & contracts

    A persuasive proposal or a compact quote in your brand, with options and a payment plan. Accepted through any channel.

  • Planning

    Templates for weddings, corporate events and rentals give the right structure from the start. Planning status shows what’s left.

  • Crew

    Needs, requests and confirmations. Availability conflicts show at once, and each person’s pay flows through to the finances.

  • Crew Portal

    Crew see their jobs, work cards, times and gear on their phone – and set their own availability.

  • Equipment

    Catalogue, price profiles and pack lists. What the customer pays and what it costs you are kept apart.

  • Travel & lodging

    Travel and overnight stays are priced to the customer and tracked against actual cost – without staffing changing the price.

  • Automated messages

    The right message to crew, customer and venue at the right time – with approval where you want it.

  • Reports

    Sales, contribution margin, crew, equipment, venues and lead sources – with CSV and PDF export.

Who it’s for

Just as right for the production company as for the band.

Production companies

You coordinate people and equipment – often several jobs on the same weekend.

Planners get the overview, crew get a clear portal and finance gets the right figures – from the same project.

  • Crew planning with requests and conflict warnings
  • Equipment, pack lists and hire-ins
  • Several brands and companies in one installation
  • Role-based permissions – account managers see their own deals
Artists & bands

You are the service. The rest should just work.

Your packages, your calendar and your quotes – without a system built for warehouses.

  • Your packages as ready-made services
  • See whether the date is free when the enquiry arrives
  • Quote, contract and payment plan in your name
  • A calendar that’s always right
Opening up soon

Want to be there from the start?

HIRDRA is now going live with our first production companies. We’re opening up step by step – leave your details and we’ll get in touch when it’s your turn.

  • No commitment – just a registration of interest
  • We’ll contact you personally
  • No cookies on this website
I represent
HIRDRA by Pelar Group

HIRDRA is developed and owned by Pelar Group, and built in close collaboration with production companies that plan and deliver events every week.